Thursday, July 3, 2008

No Starbucks?

It is startling to the me the ease at which Americans fall into fear and anxiety as a result of media broadcasting. Mainstream news broadcasting offers a limited view of unfolding information on a regularl basis. Many American’s know this but continue to be caught in the maelstrom of hype and reactionism as news is reported to them. It is time to know all the facts, whether they are reported to us or not. Paul Harvey often spoke about ‘the rest of the story’. Here is one such case.

Headline: Starbucks plans to close 600 stores nationwide (CTVglobemedia).

Amy Roback of the NBC’s Today Show began her segment on this issue by informing us that “millions of Americans will be heading to their local Starbucks today to get their morning fix, but if they are headed one of those six hundred stores slated to be closed by next year, they may soon have to find somewhere else to go.”

“Somewhere else” indeed; now, American coffee addicts will have to go to one of the remaining 10,084 stores nationwide (http://www.starbucks.com/aboutus/Company_Factsheet.pdf). If consumers are unable to find a new location to frequent, they can choose to wait until the end of the year for one of the new 200 still scheduled to open (msnbc.com).

Panic not America-know the whole truth.




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